Data案例
HW project ­ Data Scientist/Data Analyst
Data案例 Note: You will be given access to data describing: a) the per­minute traffic to client XYZ’s website, and b) TV commercial airings.

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Note: You will be given access to data describing: a) the per­minute traffic to client XYZ’s website, and b) TV commercial airings. (You will be receiving an email later today with your access credentials). Please answer the questions below, preparing it into a presentation.

We would like to gauge the performance of TV advertising for company XYZ.Data案例
Devise a method for calculating the website traffic that is attributable to TV
Devise an appropriate metric for measuring TV ad
Using code, calculate your metrics for the above
Present your findings, including working
Feel free to reach out if you have particular questions on elements of the project. You will also be given access to a sample client dashboard (see below), which should give you some insight into potential methods for evaluating tv traffic baseline and lift. Please review that dashboard and see if you have any suggestions on things we can do to improve it. We will discuss this with you at the end of your presentation.Data案例

Good luck!

Data Access:
Download both files from https://drive.google.com/open?id=1xKCw_iNh0u9c7Rd7sZ8X­CcZcBiY3_3u

Data案例 Dashboard Access:
We have provided you access to a sample dashboard report for company XYZ. The data was only populated from mid Oct 2016 through mid January 2017, so you should change the time range accordingly to view data.

Go to https://www.tatari.tv/dashboard/xyz?start=2016­12­1&end=2016­12­31 Your access credentials are as follows:

email: candidate@tatari.tv password: candid8te

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